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Mar 10, 2026
Practice Growth in 2025: Authenticity Over Hype
— Written by Eric Richers
In 2025, marketing is about "getting belief." We are at the trust inflection point, and authenticity is the only currency that hasn't been devalued by AI.
The Search Inflection
"Only 32% of US consumers trust AI-generated marketing. Authenticity is no longer a soft skill—it is your only competitive moat."
— Source: Edelman Trust Barometer 2025
Human Validation in 2025
Consumers are not merely choosing products; they are choosing "who to believe." By blending AI efficiency with human insight, you create a Resonance-focused framework that overcomes the skepticism of the automated age.