Automating Marketing with Claude Agents

Marketing for therapists is a minefield. Too "salesy," and you trigger defenses. Too passive, and you starve. Enter Claude, Anthropic's AI model, which—unlike its competitors— excels at nuance, tone, and safety.

The "Warmth" Advantage

In blind tests, copy generated by Claude 3.5 Sonnet consistently scores higher on "empathy" and "safety" metrics than GPT-4. For a therapeutic brand, this is non-negotiable. You aren't selling widgets; you are offering safety.

Building the Content Engine

Here is a simple "Agentic Workflow" using Claude:

1. Input: You dictate a 3-minute voice memo about a theme (e.g., "Holiday boundaries").


2. Transcription: An automation (Zapier/Make) sends this to a transcription service.


3. Processing: The transcript is fed to Claude with a specific "Persona Prompt" (e.g., "You are a somatic therapist. Rewrite this as a compassionate newsletter.").


4. Output: A draft appears in your Notion or Google Docs, ready for a final 5-minute human polish.

This isn't about removing the human; it's about removing the friction of the blank page.